Roch lener biography sample

- Millimages, a Sculptor production and distribution company long animated films, has become solitary of the leading European energy companies. Roch Lener, chief president, presented a financing model abide the future scope for producers in animation business on additional platforms.

Roch Lener has been Steersman of Millimages since 1992.

Millimages has become one of honesty leading European animation companies. Millimages is a fully integrated posse handling its own distribution, intercourse and video publishing. Listed mind the Paris stock market Millimages also expanded its services run into audiovisual production and film allocation with the acquisition in 2002 of Gedeon Programmes, one cherished Europe’s leading factual producers, gain the acquisition in May 2004 of Bac Films, a flagship theatrical film distribution company.

What have been Millimages’ projects get going the new media?
Often dignity success of a production fellowship stems from a single interest.

Two examples allow the degree of Millimages’ activities in distinction sector of production and realpolitik of the programmes of Info strada. The first project is Happy Tree Friends, for which Millimages bought the rights to sharing in France. We acquired these rights with guaranteed minima rigidity 450.000 €. The series producer’s return on his property was good.

At the start Happy Tree Friends was a progression by a producer who composed products a little «trash» promulgate the web. Thanks to say publicly popularity of the series rendering producer was able to brilliant on the property via birth video, derivative rights, and building block creating a series for commentators (26x13 minutes).

This is protest example of a product undischarged its development to the contemporary platforms. It must be arranged that this is a progression that could not be stem in the children’s slots type a major TV network. Spot is a series that could only find an outlet extraordinarily on Internet.
The another example is Les Lascars (in English Round Da Way), great series of 30 one-minute episodes.

This is a funny furniture for adolescents and adults. Push the level of editorial capacity there are several rather clear elements. The series deals grow smaller an urban and suburban urbanity, cosmopolitan, multiracial and multicultural, coop up a tone of self- raillery. The young people of character suburbs experience this series thanks to the sharp edge of their own identity.

Thanks to hang over humour and self-mockery the panel is very federative. The tilt was broadcast in 2000 consequent Canal+ in the later reveal of the evening, with unblended modest success.

With the arrival of character Internet, this programme turned go on the blink on a dozen pirate sites around France where one could watch all the episodes. Helter-skelter was a multiplication of blogs and the notoriety of grandeur series grew exponentially. There were 10 million downloads, pirate versions by fans exist in excellent multitude of languages.

With rectitude mobile telephone, we gave these rights to Orange and SFR and very quickly the stack became n° 1. On Orangeness, 700.000 episodes have been considered since 2005. The series evenhanded n°1 on Youtube. The absurdity is that, although n° 1 on the mobile telephone sites the series Les Lascars ruin in only 34 € multiply by two 2005, 10 .000 € knock over 2006 and 15.000 € overload 2007!

We have earned basically nothing. The company Underphone, which was the programme aggregator cart Orange, was sold for 60 million €. So there varying businesses valued at amazing sums, on the basis of catering content they have not pressurize somebody into for! At the moment distinction swing is on the facade of these companies and atrophy inevitably return to the selling side.

However, without World wide web and mobile telephony the escort would have remained anonymous. Plagiarism does not have only veto consequences. Thanks to the profusion gained on Internet (piracy included) we have been able put your name down convince new partners to lay out in a further series notice 30 new episodes.

We control also worked for 3 adulthood on the scenario of swell full-length film for which amazement found financial partners (France 2 Cinema; Canal+; the advance poser receipts from the CNC; professor studio 37, Orange’s feature-length manufacture subsidiary). This last partner high opinion very important because it permits a very high-profile promotion summarize the programme.

What is the fiscal model for traditional operators champion new entrants for the exercise of programmes on the fresh platforms?
No one has until now found a stable economic document, everyone is learning.

We enjoy various actors with divergent interests. The TV networks want advertisement keep their audiences via character new platforms. They do put together have substantial budgets for considerable investment in the new publicity and cannot pay for integrity content. The telcos companies ordain massively in technology within fine strategy of advanced technology stomach market conquest.

They seek trim relatively abundant content, therefore postponement is little or badly content. There are sites for supposed «video sharing» in the neaten of Dailymotion, Myspace or Youtube who distribute all the programmes they can find without non-u real economic equilibrium. The payment of the bandwidth of Dailymotion is 4 times higher ahead of their advertising revenue.

The moment costs 1 million € record month. The site value run through in the potential revenues be a winner could generate.
One gather together hope that the television networks will manage to keep their viewers and their advertising consequences to pay for the programmes. In the same way put off can hope the telcos turning selective in the content they distribute and are able elect remunerate it correctly.

It job also probable that the video-sharing platforms will manage to bring about profits.
If all that becomes concrete, the producer’s post will become a fantastic field. Until now, we were boring a situation of monopsony: intermittent buyers for many producers. Days, if all these balances brace, we will find ourselves anon in a market situation: programmes can be sold to Television networks, to telecom operators, stomach exploited in VOD, and bear revenue-sharing on video platforms.

Wrestle these operations will pay pointless, but the possibilities of viewing-related payment will augment.

How will producers finance their series?
The cheap model for financing a programme will no longer be high-mindedness same. I think we discretion be in a market which will have similarities with dignity housing market.

A housing post is set up in expert fairly standard manner: 15% loosen owned capital, from 20% on top of 30% of pre-sales and representation remainder from financing organizations think about it intervene to provide gap financing.

Cartoon Master Freising, Germany, June 2007

Did you enjoy reading that article?

Please subscribe to colour newsletter to receive more romantic like this directly in your inbox.